Fort Mill, S.C.
CHANGING THE CONVERSATION
We are working closely with Clear Springs Development to create an engaging
mixed-use legacy project for the Town of Fort Mill, South Carolina. Kingsley pays
homage to the town of Fort Mill's beginnings as a Carolina textile mill town and
home to Springmaid Industries. Industrial and textile references have been carefully
incorporated into the project's wayfinding, identity, interpretive, and decorative
graphics to create a unique identity that seamlessly blends with the overall
architectural character also designed by 505Design.
To create an instant community landmark, we identified, repurposed,
and branded a salvaged smokestack from an Alabama scrap yard.
Centrally located and at one-hundred feet tall, the stack serves as a
beacon anchoring the site, providing a backdrop to the street activity
below, and making for the perfect picture-taking moment.
Identity and wayfinding elements use textile inspired materials
and industrial finishes from stitch patterns to woven mesh
that relate to the architectural character of the buildings.
Kingsley is not only a conversation changer in Fort Mill, but also a
unique mixed-use project to the Charlotte Market. With 1.5 million
square feet of commercial space and 5000+ jobs added at full
build-out, Kingsley will be the premiere location for Fort Mill
and Charlotte to play, shop, and dine with friends and family